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HowStuffWorks Small Business & Real Estate Guide  Tags: businesses economics economy howstuffworks money business marketing advertising real_estate house mortgage investing small_business  

The Small Business and Real Estate Guide provides a wealth of resources on starting or managing a business (employee management, marketing, business plans). Also learn more about Money, Economics, Stocks, Mortgages, Buying and Selling a Home and more.
Last update: Nov 18th, 2008 URL: http://hsw.libguides.com/small-business-guide  Print Guide  RSS Updates

Managing Your Business             Print Page
  

Finance & Operations

Business Finance and Operations contains articles related to business accounting practices.

Employee Management

Human Resources and Employee Management articles cover the hiring process and other topics.

 

Marketing & Advertising

Business Marketing and Advertising articles can show you how to spread the word about your business.

  • How Ad Slogans Work  
      
    Think you're immune to ad slogans? Maybe, maybe not. Advertisers use plenty of tactics to keep that slogan running through your head.
  • How Advergaming Works  
      
    In case you hadn't noticed, advertising has made its way into the virtual world of video games. More and more companies are testing the waters with a somewhat new method of reaching potential customers called advergaming.
  • How Affiliate Programs Work  
      
    If you have your own Web site, affiliate programs can be a great way to earn some extra money or advertise your site. Learn how affiliate networks and affiliate programs work.
  • How Building a Business Identity Works  
      
    A consistent visual image and a strong brand identity tell customers what you do, who you are and what kind of business culture you have, all of which are vital in today's congested marketplace.
  • How Commercial Jingles Work  
      
    A jingle is an advertising slogan set to a memorable melody. How catchy are they? Just try and finish this article without getting one stuck in your head.
  • How Market Research Works  
      
    In the business world, knowing your target market is crucial to success. Any time you introduce a new product or service, how do you know anyone is going to buy it? Learn all about market research.
  • How Product Placement Works  
      
    TV shows do it. Movie production companies do it. Video games do it. But how much do we unconsciously take in when a brand or product shows up on our screen? Apparently a good deal -- product placement is a growing advertising tactic.
  • How Promoting an Online Business Works  
      
    The virtual marketplace is bursting with business opportunities, but taking advantage of online commerce requires some very particular marketing strategies. Learn how to promote an online business.
  • How Trade Shows Work  
      
    In this article, we'll take a look at why trade shows are so effective, how to select the best shows, and how to manage the process from start to finish. We'll also provide tips, checklists and web links that will make your job a heck of a lot easier.
 

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